Building and Protecting Brands: The Key to Conquering International Markets

April 28, 2024

Hanoi

On March 28, 2024, in Hanoi, the event "Building and Protecting Brands" organized by Amazon Global Selling, JNT Consultancy & Services, and LianLian Global attracted a large number of businesses. The event highlighted the positive trend of focusing on sustainable, methodical, and long-term development in cross-border e-commerce for Vietnamese sellers.

Throughout the seminar and discussion sessions, speakers delved into detailed topics such as brand-building and protection tools provided by Amazon, analysis of notable copyright infringement cases, and raising awareness about effective brand protection and building regulations for sellers. Protecting a brand equates to protecting money, as these are crucial assets determining success or failure in business. A brand must be protected to avoid revenue losses, financial risks, and to ensure stable operations and sustainable growth.

During the event, the panel discussion addressed various questions ranging from LLC registration, turning a brand into an intangible asset for the business, to cash flow and financial leverage for businesses in cross-border e-commerce. The discussion featured experienced speakers such as:

Mr. Rocky Pham - Country Director at LianLian Global Vietnam
Ms. Xuan Pham - Business Development Specialist at LianLian Global Vietnam
Ms. Julie Nguyen - Legal Director at JNT Consultancy & Services
Ms. Quynh Nga - Account Manager at Amazon Global Selling
Mr. Raymond Ta - Senior Business Development Manager at PayPal

With enthusiastic interaction and exchange from both sides, the event deeply explored practical aspects and barriers that hinder sellers from professionally building their brands.

On behalf of the organizers, LianLian Global extends heartfelt thanks to all sellers and businesses who participated and contributed to the event's success. To stay continuously updated on useful events for the export and cross-border e-commerce community, follow LianLian Global to ensure you don't miss the next event.

Contact and Follow LianLian Global on the following channels for comprehensive consultation and the latest updates:

Organizers: LianLian Global x Amazon Global Selling x JNT Consultancy & Services

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