Conquer Amazon: Accelerate with Apparel!

January 30, 2024

Ho Chi Minh City

Amazon is renowned as the world’s leading e-commerce platform for retail fashion. According to the latest consumer trend report from Jungle Scout, in 2023, the number of U.S. consumers purchasing clothing on Amazon increased by 18% compared to 2022. Despite the high competition in this segment, Amazon recognizes it as highly promising, with 87% of clothing sellers on the platform reporting profitability and 37% stating they have an average profit margin of over 20%.

On January 29th, in collaboration with Amazon Global Selling, Spark, Inflow, and Merdes Creative, LianLian Global successfully organized the event “Conquer Amazon: Accelerate with Apparel”. The event provided in-depth knowledge about the fashion industry, as well as supplementary content for sellers related to branding, advertising, product development, and financial leverage for businesses.

Attendees had the opportunity to listen to insights about the realities of the apparel industry on Amazon. Experts provided detailed analyses of potential products, illustrated with specific examples. This helped sellers gain a clearer view of the market and business opportunities. According to the speakers, travel fashion and outdoor sportswear were identified as promising segments with high demand and strong growth trends.

Following the insights on potential products, the program included detailed guidance on market research, design, production, and product marketing steps. Key considerations in this process were emphasized by the speakers to avoid common pitfalls.

Brand recognition is a crucial factor in building trust and attracting customers. The event offered strategies for building and strengthening brands, helping sellers enhance their competitiveness on Amazon. Recognizing that effective advertising strategies are a major concern for sellers, the speakers provided information on preparation, peak, and post-peak phases, along with optimal tactics to achieve the best advertising results.

In addition to industry-related topics and effective business tips, financial leverage was highlighted as a powerful tool for rapid business growth. At the event, LianLian Global introduced effective ways to utilize financial leverage, helping sellers optimize their capital and expand their business scale.

The Q&A session at the end of the program was very lively and engaging, with many interesting questions posed to the speakers. These queries were addressed in detail and helpfully, providing sellers with confidence and motivation on their journey to conquer Amazon.

On behalf of the Organizing Committee, LianLian Global would like to extend sincere thanks to the sellers and businesses who participated and contributed to the success of the program. To continuously stay updated with useful event information for the e-commerce community, keep following LianLian Global to not miss any upcoming events.

For comprehensive advice and the latest updates from us, contact and follow LianLian Global through the following channels:

Organized by: Amazon Global SellingIn collaboration with: Peregrine Management International, LianLian Global

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