Gifting The Untold Story

January 11, 2024

Hanoi

On January 11th, Hanoi played host to the eagerly awaited "Gifting The Untold Story" event, a collaborative effort between Amazon Global Selling Vietnam, Printway Fulfillment, and LianLian Global. This gathering attracted over 200 sellers spanning diverse product categories, all converging to explore the enchanting realm of gifting.

Gifting products, as revealed during the event, span a broad spectrum, from clothing and accessories to gadgets, home decor, books, beauty products, and personalized items. The selection of such items is intricately tied to the recipient's interests and the specific occasion. Amazon Global Selling underscored the vast potential within this category, unveiling surprising figures: the industry's value soared to $75 billion in 2023, showcasing an impressive growth rate of +20% compared to the previous year.

Selling gifting products on Amazon, as emphasized during the event, necessitates meticulous preparation from the seller to effectively launch products on the right occasions. It's not merely about the products; it's about understanding the dynamics of timing and demand.

However, success in this industry requires sellers to carefully consider timing, strategy, and customer needs to keep up with holiday occasions. The event delved into product aspects, business strategy, SEO strategy, and cash flow through presentations from Amazon Global Selling, Printway, PageFly, and LianLian Global.

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Key speakers included:

Mr. Thinh Dinh - Account Manager Amazon Global Selling: shared insights on the fastest-growing industries and popular keywords on Amazon in 2023.

Mr. Hoa Nguyen - Account Manager Amazon Global Selling: announced a multi-dimensional inventory management formula for peak seasons and maximizing ad relevance.

Mr. Dung Nguyen - CEO Printway.io: shared the latest POD product trends for the 2024 Valentine’s Day, Mother’s Day, and Father’s Day.

Mr. Tony Bui - Co-Founder/Growth Mentor PageFly: shared optimization techniques for product listings and Amazon advertising costs.

Mr. Pham Xuan Tai - Country Manager LianLian Global Vietnam: provided perspectives on the Amazon business model and advice on financial planning. The engaging Q&A session that concluded the event demonstrated the attendees' sustained interest in understanding the intricacies of sustaining and growing a successful e-commerce venture.

The "Gifting The Untold Story" event served as a nexus for knowledge exchange, bringing together industry experts and sellers seeking to unravel the secrets of success in the gifting niche. Beyond the glittering array of products, it emphasized the importance of strategic planning, timely execution, and a keen understanding of market trends.

As the curtains closed on this eagerly awaited event, attendees departed armed with newfound insights, actionable strategies, and a deeper appreciation for the untold narrative of gifting. The echoes of discussions and the networking opportunities provided a platform for participants to embark on their e-commerce journey with renewed vigor and a heightened sense of purpose.

The enthusiastic participation from businesses at the event has been a tremendous motivation for LianLian Global and its partners to continue organizing more in-depth sessions. On behalf of the organizing committee, LianLian Global extends sincere thanks to all the sellers and companies who contributed to the success of the program. To stay updated on valuable information and events for the export and cross-border e-commerce community, continue following LianLian Global and don’t miss our next event.

For comprehensive advice and the latest updates, connect with LianLian Global through the following channels:

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