News & Events

Cross-border e-commerce is increasingly asserting its position as an indispensable trend in the global economic integration process. With its tremendous appeal, many businesses and individuals have quickly entered this market. The continuous development of business models, participants, supply chains, and technology-driven services has created a diverse, dynamic, and promising e-commerce ecosystem.

To support the younger Gen Z workforce in gaining the knowledge and skills necessary for the future, LianLian Global, along with esteemed partners in the cross-border e-commerce ecosystem such as TopCV, Amazon Global Selling, Ecomstone, Meowcart, Burgerprints, Printify, Amass Leaping Ape, and Javari & Partners Law, has organized this special workshop series. The goal is to provide comprehensive and authentic knowledge to nurture the next generation of cross-border e-commerce professionals.

CBE Jumpstart 2024 is designed specifically for students aged 18 to 25 who wish to explore and practically approach the cross-border e-commerce ecosystem. Throughout the program, seven workshops were successfully held, covering diverse and in-depth topics, including business models, building web stores, logistics and supply chains, international payments, and intellectual property.

The program kicked off with an overview session at the National Economics University, attracting over 200 students from more than 20 top universities such as VinUniversity, Foreign Trade University, Hanoi University of Science and Technology, Posts and Telecommunications Institute of Technology, British University Vietnam, University of Transport Technology, and more. During the four-week workshop series, students actively participated in in-depth sessions, including:

1. Exploring and expanding international business on global e-commerce platforms, shared by Amazon Global Selling and Ecomstone.

2. Understanding the Print-on-Demand business model with a presentation from Burgerprints.

3. The journey of a Gen Z in cross-border e-commerce with PioneerX.

4. The importance of building a web store for e-commerce business, introduced by Meowcart.

5. Understanding supply chain operations for cross-border e-commerce with Amass Leaping Ape.

6. Exploring fintech and international payments with LianLian Global.

7. Recognizing the importance of intellectual property with Javari & Partners Law.

CBE Jumpstart goes beyond merely imparting knowledge; it provides students with the opportunity to experience and showcase their talents. In the program's final session, the top-scoring students from weekly knowledge assessments participated in a thrilling debate competition to win two full sponsorships to attend the Ecommerce Expo Asia in Singapore for three days and two nights. This not only motivates students to learn but also opens the door to direct exposure to the cross-border e-commerce environment.

CBE Jumpstart 2024 has not only offered students practical and multidimensional knowledge about cross-border e-commerce but also provided opportunities to experience the real environment and connect with industry experts. This journey is not just about the workshops but also serves as a solid foundation for those aspiring to conquer the global market. CBE Jumpstart will continue to accompany the younger generation, inspiring and building a sustainable knowledge base to foster a dynamic and pioneering cross-border e-commerce community in the future.