Mastering Cross-border E-commerce with a Multichannel Selling Model in 2024

April 4, 2024

Ho Chi Minh City

Hosted by Amazon Global Selling and LianLian Global on April 23, 2024, in Ho Chi Minh City, the event attracted many sellers from various provinces and cities across Vietnam, including Ho Chi Minh City, Hanoi, and Da Nang. The event served as an invaluable opportunity for new sellers to connect with communities across multiple marketplaces and platforms, and to directly address concerns with the Account Management teams from Amazon Global Selling, LianLian Global, and fellow sellers.

The event centered around the latest trends and top potential products in US e-commerce, the toolkit for multichannel selling from Amazon, success case studies leveraging the ecosystems of Amazon and Shopify in brand building, featuring insightful experiences shared by seasoned sellers like Mr. Leslie Chong from Singapore, as well as Mr. Martin Doan, Mr. Mac Vuong Bien, and Mr. Alex Tran.

Method for identifying potential products: The three main factors are market potential, product competitiveness, and product operational capability. Amazon also offers the Product Opportunity Explorer (OX) tool to specifically understand customer needs, trending keywords, search volume, competition level, etc. You can find more details at the link https://sell.amazon.com/tools/product-opportunity-explorer

Top consumer trends in the US for 2024 will focus on products that bring happiness to life and nurture relationships with friends, children, partners, etc. Therefore, entertainment products supporting home movie watching, music listening, singing, nurturing and preparing meals, outdoor sports activities, etc., are among the top-selling products. Especially in the Apparel sector, the top-selling products often include active wear for outdoor sports.

Selling across multiple channels in cross-border e-commerce can involve platforms like Amazon, Shopify, Etsy, Ebay, TikTok Shop, etc. Sellers need to choose suitable e-commerce platforms, have flexible business strategies for each platform, and maximize the use of synchronization tools between platforms to optimize costs and personnel.