News & Events

Anticipating upcoming trends in 2024, the event on March 7, in collaboration with Amazon Global Selling, Merchize, and LianLian Global, welcomed over 300 potential sellers to engage, network, and share in-depth insights into product trends, product development mindset, multi-channel selling, and the POD (Print-on-Demand) product trend in the apparel and home decor industries, along with research and development programs. Additionally, the event provided one-on-one consultation opportunities for sellers with Amazon Global Selling and LianLian Global.

Throughout the program, the content on consumer trends and product trends was emphasized, addressing a common misconception among Vietnamese sellers when approaching the US market, which is to bring domestic products directly to Amazon. Understanding the market and target audience is crucial for cross-border selling success. To provide attendees with the most practical and in-depth knowledge, event organizers invited speaker Alex Thomas - a seller, American marketing expert, alongside representatives from Amazon Global Selling and Merchize.

Here is a summary of selected insights into product trends and formulas for high profitability from experienced experts:

• Mr. Alex Thomas - Multi-channel Cross-border E-commerce Seller; Print-on-demand (POD) seller; owner of two E-commerce brands; Marketing expertTopic: Sharing insights into product development mindset linked with brand development and multi-channel management along with the philosophy "Serve your customers unselfishly and Profit": understanding customer mindset and how you can add value to their lives.

• Ms. Phạm Ngọc Anh - Senior Account Manager, Amazon Global Selling:Topic: Addressing emerging trends shaping the overflowing product market, top 5 sustainable fashion categories in 2023 on Amazon, and insights into the sales playbook "matching the season with the merchandise."

• Ms. Nguyễn Thị Bảo Châu - Senior Account Manager, Amazon Global Selling:Topic: Updating furniture product trends; suggesting potential home decor products and sales playbook for 2024.

• Ms. Hoàng Liên - Senior Account Manager, Merchize:Topic: New product development programs for sellers and the latest product trends for Mother's Day and Father's Day 2024 from Merchize.

To ensure optimal interaction for attendees, the program included a roundtable discussion at the end, product display booths from Merchize, and one-on-one consultation areas with Amazon Global Selling and LianLian Global. These sideline activities provided comprehensive information on Amazon sales, Merchize fulfillment, and LianLian payments for sellers interested in these aspects.

Receiving special attention from esteemed sellers, the event marked a promising year for the Vietnamese cross-border E-commerce market with the development of Product-on-demand! On behalf of the organizers, LianLian Global extends sincere thanks to all esteemed partners and sellers who contributed to the success of the program.

To continuously update and benefit from future events, follow LianLian Global on the following channels:

• Fanpage: LianLian Global Vietnam
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• Community: LianLian Global Vietnam
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