News & Events

Tips for Optimizing Brand during Prime Day from Amazon & LianLian Global Experts

On June 10 in Hanoi and June 12 in Ho Chi Minh City, the event "Recipe for Prime Day Success" organized by Amazon Global Selling, Amazon Ads, and LianLian Global successfully took place, attracting a large number of Vietnamese sellers to attend. This is an opportunity for sellers to update practical strategies and prepare solidly for Prime Day 2025 - the biggest shopping event of the year for Amazon globally.

Brand promotion strategy: Bold – Tasty – Timely

The event provided many useful contents, focusing on optimizing operational and advertising efficiency, helping Vietnamese businesses build a prominent and sustainable brand on Amazon.

📌 Promotion checklist for 3 stages of Prime Day:

• Guidelines for implementing Best Deal, Lightning Deal, and Price Discounts
• Tips for planning effective promotions at each stage from before, during to after Prime Day.

📌 Optimize advertising according to the product life cycle (ASIN):

• Product tagging strategy and selecting appropriate automatic campaigns
• How to adjust bids based on consumer behavior
• Sustainable advertising growth model with a reasonable budget

📌 Strategic insights from successful brands:

• How to build a distinctive brand during the sales season.
• Combine advertising and traffic to simultaneously increase sales and brand recognition.
• Learn branding positioning experiences from leading brands.

📌 Consumer behavior analysis – Shaping products:

• Update on the latest trends from the international market
• How to choose key products that sell well while maintaining profit margins.

Lively Q&A session – Answering the practical issues of Vietnamese sellers

• The Q&A session at the end of the program attracted many questions around topics such as:
• How to choose the right type of promotion for each product?
• How to optimize the advertising budget while still ensuring ROI?
• How to maintain profitability when ad costs surge during peak seasons?

Accompanying Vietnamese Businesses on the Journey to Global Breakthroughs

This event not only provides practical knowledge but also creates a community of Amazon sellers to share and develop together. With the support of LianLian Global – a reputable cross-border payment solutions provider – Vietnamese sellers have access to more powerful tools for sustainable development in the international market.

LianLian Global accompanies Vietnamese businesses in their global business journey – from quick and transparent international payments to connecting successful seller communities on Amazon.