News & Events

On January 17, 2026, the TikTok Shop US Ecosystem Summit 2026, organized by Ecomdy Media with the sponsorship and partnership of LianLian Global, was successfully held in Da Nang. The event attracted hundreds of TikTok Shop sellers engaged in cross-border e-commerce, with a strong focus on the TikTok Shop US market.

More than just an industry update event, the summit served as a key networking hub for the TikTok Shop US seller community in Central Vietnam, bringing together sellers, ecosystem partners, and service providers across the cross-border e-commerce landscape.

A Practical Knowledge-Sharing Forum for TikTok Shop US Sellers

At the TikTok Shop US Ecosystem Summit 2026, participants gained access to in-depth, practical insights closely aligned with real-world operations and business expansion in the U.S. market via TikTok Shop, including:

• Updates on TikTok Shop US trends in 2026, along with strategic directions and sustainable growth strategies for Vietnamese sellers.
• Hands-on experience sharing in brand building, content development, and effective TikTok Shop US store operations.
• A comprehensive view of the TikTok Shop US ecosystem, covering content, advertising, fulfillment, and cross-border payment solutions.
• Networking and partner-connection sessions, creating opportunities for collaboration and relationship-building within the Central Vietnam seller community.

Through direct discussions and experience-sharing sessions, sellers were able to stay ahead of market trends while gaining deeper insights into the opportunities and challenges of expanding their businesses into the U.S. market.

TikTok Shop US – A New Growth Opportunity for Vietnamese Sellers

Driven by the rapid growth of social commerce, TikTok Shop US has emerged as a highly promising sales channel, enabling Vietnamese sellers to directly reach U.S. consumers, reduce intermediary layers, and optimize business efficiency.

According to the latest data:

• TikTok Shop has surpassed 475,000 stores in the U.S., up from approximately 4,450 stores at its launch in September 2023 — representing a growth rate of over 10,000% in less than two years.
• U.S. market revenue grew 108% year-over-year in 2025, reaching approximately USD 15.8 billion, accounting for around 18.2% of the U.S. social commerce market.
• The number of TikTok shoppers in the U.S. is projected to exceed 57 million by 2026, continuing its steady upward trajectory.

However, to fully capitalize on this market, sellers must adopt a well-structured approach — from content strategy, advertising, and operational execution to secure, cost-efficient cross-border payment solutions.

LianLian Global – Empowering TikTok Shop US Sellers

As a sponsor and cross-border payment partner, LianLian Global continues to reaffirm its commitment to supporting Vietnamese sellers on their journey to expand their businesses on TikTok Shop US.

LianLian Global provides comprehensive payment solutions that enable sellers to:

• Receive TikTok Shop US revenues quickly and conveniently in Vietnam
• Manage cash flow transparently, securely, and efficiently
• Optimize payment costs for cross-border transactions
• Enhance scalability and achieve sustainable international growth

With extensive experience supporting thousands of Vietnamese sellers and a dedicated local support team in Vietnam, LianLian Global remains committed to delivering exclusive incentives and practical support programs, standing side by side with the TikTok Shop US seller community for long-term success.