Wayfair first investment promotion conference: great potential for Vietnamese sellers

June 20, 2023

Ho Chi Minh City

Founded in 2002 in the United States, Wayfair is known as the "Amazon of home goods" (CNBC, 2020). It is a dropshipping platform offering over 40 million home decor products from 20,000 different suppliers worldwide. Wayfair operates not only through its main website, Wayfair, but also through four other websites: jossandmain.com, allmodern.com, perigold.com, and birchlane.com. According to Statista (2023), Wayfair has approximately 22 million active customers on its platform, with this number expected to continue growing in the future.

Having been in the market for a long time, Wayfair reinforces its mission with the slogan, “Wayfair is the destination for all things home and a place that helps everyone, anywhere, create their feeling of home.” Therefore, customer satisfaction and experience are always prioritized. To achieve this, Wayfair continuously connects and supports sellers in accessing the platform and delivering goods to customers.

In the Vietnamese market, in collaboration with logistics, payment, and service providers such as Amass, Leaping Ape, LianLian Global, and TUV Rheinland, Wayfair's first Investment Promotion Conference held in Ho Chi Minh City on June 20 brought the platform closer to Vietnamese sellers with comprehensive and professional information from the speakers:

Sasha - Head of Investment Promotion, Wayfair Greater China:

Wayfair platform policies
Development opportunities for sellers on Wayfair

Yuri - Regional Director, Wayfair Greater China:

Analysis of potential sales trends on Wayfair
Official activity proposals

Stephanie - Project Manager, Leaping Ape Logistics:

Logistics issues in Vietnam-USA cross-border e-commerce
Logistics solutions for Vietnam-USA cross-border e-commerce

Rocky Pham - Regional Director, LianLian Global Vietnam:

Taxes and tax refunds for e-commerce export businesses from Vietnam
Guide to linking payment accounts on the Wayfair platform

Le Thi Bang Duong - Sales Manager and Nguyễn Minh Sơn - Lab Manager, TUV Rheinland:

Business activities and special incentives
Lab test capability

In addition to the main event highlights such as analyzing the potential of the Wayfair platform, introducing the platform to customers, and providing practical sales methods and in-depth analysis, the participation of service providers offered a comprehensive view to both current and future Wayfair sellers about a network always ready to support cross-border e-commerce sellers in exploring and expanding to new potential markets. As a companion to sellers, LianLian Global hopes to witness and support Vietnamese businesses developing on the Wayfair platform.

If you are interested in the Wayfair e-commerce platform but still face difficulties or are unsure where to start, do not hesitate to contact LianLian Global through the following channels for in-depth consultation: