News & Events

On April 10, 2025, the Website Sales Boost event was successfully held, co-hosted by LianLian Global, Shopify, TikTok, and ECM Global. The event attracted a large number of e-commerce sellers seeking strategies to expand and optimize their cross-border business.

Key Highlights from the Event:

🔹 Shopify – Felix Chen, Senior Partner Manager at Shopify

• Introduction to Shopify Plus: a powerful website solution for both B2C and B2B models
• A flexible ecosystem of 10,000+ apps for easy customization
• Shop Pay feature boosts conversion rates by up to 50%
• Robust infrastructure supporting multi-market sales, optimized for Southeast Asia

🔹 TikTok – Huy Ha, Client Solution Manager & Chu Vo, Growth Partnerships Manager

• Insights into user behavior and content trends in the e-commerce space
• Decoding the formula for effective TikTok Ads that drive traffic to your website
• Tips on building conversion funnels using short-form viral videos

🔹 ECM Global – Ngo Thanh, CEO of ECM Global

• Factors influencing conversion rates in POD/Dropshipping models
• Tips to reduce cart abandonment—from website interface to return policies
• Market expansion suggestions for Australia and the UK, where CPM is low and customer bases are stable

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🔹 LianLian Global – Xuan Pham, Business Development Manager at LianLian Global

• Flexible international payment gateway supporting various methods and currencies
• User-friendly interface and smart risk management system to reduce failed transactions
• Seamless integration with 20+ popular website platforms

Beyond expert insights, the event also featured an experience booth zone with partners like Zibird, BurgerPrint, ToAddit, Printify, Merchize, BSS Commerce, and ECM Global—where sellers connected directly with solutions for operations, printing, and global product development.

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👉 Follow LianLian Global to stay updated on upcoming events and grow together with the Vietnamese seller community on the global stage!