News & Events

On January 9, 2025, the event “Young Vietnamese Agribusiness Entrepreneurs: Taking the Next Step Toward the U.S. Market”, organized by Amazon Global Selling Vietnam, was successfully held, attracting a large number of Vietnamese enterprises, manufacturers, and sellers in the agricultural and food sectors.

The event served as a knowledge-sharing and networking platform for young business communities interested in bringing Vietnamese agricultural products directly to the U.S. market through Amazon, thereby expanding export channels and building sustainable brands in the global marketplace.

As the official payment partner of Amazon, LianLian Global was honored to accompany Vietnamese businesses, providing cross-border payment solutions to help sellers optimize cash flow and improve operational efficiency on Amazon.

Key Insights for Vietnamese Agribusinesses

During the event, participating businesses gained access to practical and in-depth insights, including:

• Export potential of Vietnamese agricultural products to the U.S. market and key consumer trends in the agri-food sector.
• Opportunities for direct B2C sales on Amazon, along with dedicated support programs for Vietnamese businesses.
• Practical experience sharing from successful Vietnamese agribusiness sellers on Amazon, covering product selection and store operations.
• Q&A and interactive discussions, focusing on real-world challenges such as U.S. market standards, operational requirements, and cross-border payment solutions.

Market Data: Vietnamese Agricultural Products and Growth Potential in the U.S. Market

According to data shared at the event, Vietnam’s agricultural exports are recording strong growth momentum, particularly in key markets such as the United States:

• Vietnam’s fruit and vegetable export value in 2025 is estimated at approximately USD 8.59 billion, representing a 20% increase compared to 2024
• Fruit and vegetable export volume reached around 109 thousand tons in the first 10 months of 2025
• Coffee exports exceeded USD 8 billion, marking a 60% year-on-year growth compared to 2024
• Average coffee export prices increased by approximately 40%, reflecting higher value-added products and improved product quality

Cross-border e-commerce, particularly through Amazon, is opening up significant opportunities for Vietnamese agricultural businesses to access U.S. consumers directly (B2C), shorten intermediary chains, optimize profit margins, and gradually build Vietnamese agricultural brands on the global stage.

LianLian Global – Supporting Vietnamese Businesses on Their Global Expansion Journey

By participating in the event, LianLian Global, as the official payment partner of Amazon, reaffirmed its role as a trusted provider of cross-border payment and financial solutions for Vietnamese sellers.

LianLian Global delivers secure, fast, and cost-efficient solutions, enabling sellers to:

• Receive Amazon payouts conveniently in Vietnam
• Manage cash flow transparently and efficiently
• Optimize costs when expanding into international markets

With extensive experience supporting thousands of global sellers and a dedicated local support team in Vietnam, LianLian Global remains committed to empowering Vietnamese businesses as they bring agricultural products to the world and achieve sustainable growth on Amazon.

Are you currently selling or planning to sell agricultural products on Amazon?LianLian Global is ready to support your business with comprehensive cross-border payment solutions, helping you receive funds faster and scale your global operations with confidence.