eCommerce isn’t just about pricing. Visual and video content can be key tools for reaching new customers.
The explosion of online shopping means that eCommerce is booming globally. But if you’re interested in scaling your eCommerce business, or setting yourself apart from competitors, visual and video content can be vital to your success. In fact, recent studies suggest that 82% of all internet content will be online videos by the end of 2022. The amount of video that consumers watch online has more than doubled since 2018. If that weren’t enough, 85% of consumers say they would like to see more video content from brands.
What should eCommerce brands be doing? Here are some concrete ways visual content can be valuable in helping scale your eCommerce business.
You don’t have to look far to find convincing evidence in favor of visual and video content. Facebook posts featuring videos receive more than double the engagement than their video-less counterparts. And according to survey after survey, 4 times as many customers prefer watching a video about a product to reading about it. Visual content can be very effective at engaging new customers. On the other hand, brands that handle video marketing poorly, or don’t produce engaging visual content, sometimes pay the price, with customers describing them as “sketchy” or untrustworthy. In this respect, a smart video content strategy can be a life-or-death question for certain companies.
When it comes to video content, customers can immediately tell if a business puts in the work. When an eCommerce business invests in the basics of producing strong, consistent visual content, the results often speak for themselves. Whether your eCommerce business is just moving beyond the start-up phase, or has finally grown into new success, high-quality visual content doesn’t have to be your weak spot.
Beautifully shot product photos can be useful. Entertaining, high quality videos are important. However, when it comes to scaling your eCommerce business nothing beats user-generated content. For an eCommerce provider, amplifying the organic voice of a happy customer is twice as useful as trying to attract new ones with compelling visual content.
If you own an eCommerce business, you probably already know visual content isn’t just photos and videos. Your company logo, feature highlights, even the design of an “add to cart” button all count as “visual content,” which means they all run the risk of scaring away customers if they’re not properly designed. On the other hand, an elegant and creative company logo or design feature can leave a lasting impression on a potential customer, even if they’re not sure what it was they liked about it.
Top notch visual and video content are incredibly important tools in your arsenal if you want to scale your eCommerce business — once you’ve attracted the right customers, however, you have to keep them coming back. If you’re interested in growing both your sales and market share, you need a seamless cross-border payment solution to handle that inevitable growth. If you don’t already have a global payments partner like LianLian Global, that can be difficult. A global payments partner can help ensure:
Discover a secure way to expand your eCommerce business into new and emerging markets.