Top Selling Trends on Amazon in 2025

Cross-border e-commerce is booming, and Amazon remains the top platform for those looking to expand their business globally. In 2025, new trends will not only reshape how sellers operate but also open major opportunities for newcomers. If you're looking for the right path to start selling, now is the time to stay updated and seize the moment.  

1. Potential Product Categories on Amazon in 2025  

Choosing the right product category from the beginning is a crucial factor for the success of selling on Amazon. By researching trends, sellers can tap into emerging product niches and attract potential customers searching for new products.  

1.1 Sustainable Products

The demand for sustainable shopping is rising fast. Consumers are prioritizing eco-friendly products, and Amazon’s Climate Pledge Friendly badge helps sellers boost visibility. Products with this certification often gain more traffic and perform better in advertising.  

Potential Products:  

• Bamboo/Wood/Recycled Plastic Toothbrushes  
• Bamboo Facial Tissue/Toilet Paper  
• Reusable Food Wraps  
• Coconut Fiber Dish Sponges  

1.2 Pet Supplies

The pet supply industry remains a steady and profitable category in e-commerce. Pet owners view their pets as family members and are willing to invest in premium products. This creates an opportunity for Vietnamese sellers to tap into this high-value and loyalty-driven market.  

Potential Products:

• Cat Litter  
• Print-on-Demand (P.O.D) Pet Supplies: Clothes, Accessories, Bowls, Mattress Bed
• Hygiene Products for Pet

1.3 Sports & Activewear

The sports and outdoor market continues to grow as more people focus on health and fitness. Customers are always looking for products to enhance their workout experience or help them achieve their fitness goals. Moreover, Activewear is a growing trend as shoppers look for comfortable yet performance-enhancing apparel for their workouts.

Potential Products:  

Pickleball Paddles & Paddle Covers

Fitness Equipment: Dumbbells, Jump Ropes, Yoga Mats  

Activewear: Gym Wear, Running Apparel, Sports Shirts, Leggings  

2. New Trends on Amazon

Beyond product selection, selling methods on Amazon are constantly evolving. Sellers who adapt to these trends might gain a competitive edge, attract more customers, and maximize their revenue.  

2.1 AI-driven

Amazon is investing heavily in AI, utilizing it for product recommendations, search ads, and logistics optimization. Sellers who leverage AI early will gain a competitive advantage as the marketplace becomes more data-driven.  

Smarter Advertising: AI helps optimize ad targeting and reduce advertising costs.  

Data Analysis & Demand Forecasting: AI predicts shopping trends, supporting inventory management.  

Automated Pricing Tools: AI dynamically adjusts pricing to remain competitive in real-time.

2.2 Video Content

The way customers discover products on Amazon is shifting. Video content is becoming a crucial driver for conversions.  

Amazon Live: Live-streaming platform for product promotions, enhancing trust and boosting sales.  

Influencer Marketing: Collaborate with influencers and Key Opinion Leaders (KOLs) to promote products during live sessions.

2.3 Subscription-Based Selling

Subscribe & Save is growing rapidly, especially in health, beauty, and consumable categories.  

Benefits for Buyers: Discounts, scheduled deliveries, and no commitments.  

Benefits for Sellers: Higher customer retention, performance insights, and steady revenue growth.  

3. Conclusion

The Amazon marketplace in 2025 is full of potential, but only for those who know how to seize the opportunity. If you're looking to start your Amazon selling journey, focus on the right product categories and implement effective selling strategies from the beginning. To explore best-selling products on Amazon, check out Amazon Best Sellers.

As a trusted partner for Vietnamese sellers, LianLian Global provides fast and convenient Amazon payment solutions, helping you expand your business with ease and efficiency.

CONTACT LIANLIAN GLOBAL to get expert support in expanding your Amazon business and receiving payments seamlessly!