What is a Payment Gateway? Why Do International Selling Brands Need Payment Gateway?

1. What is a Payment Gateway?

A Payment Gateway is a system that allows businesses to process online transactions through their website. It acts as an essential bridge between buyers, sellers, and banks, ensuring payment information is transmitted securely and safely. The gateway supports not only credit cards but also other popular payment methods like e-wallets, bank transfers, and local payment options.

This makes it easier for brands to accept various payment methods, enhancing user experience and ensuring a fast and convenient purchasing process.

Example: A Vietnamese brand selling to international customers through its website. By integrating a Payment Gateway into their webstore, customers can easily pay using different cards and online payment methods.

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2. How Payment Gateway Works

A Payment Gateway follows a multi-step process to ensure safety and speed in transactions. Here are the main steps:

• Select a product: Customers choose a product on the website and proceed to the payment page.
• Enter payment details: Customers provide card information or select another payment method (popular cards include Visa, Mastercard, JCB, American Express, etc., or local payment methods).
• Encrypt information: The Payment Gateway encrypts payment information to protect personal and financial data.
• Send request to the bank: Information is sent to the issuing bank for transaction verification.
• Response from the bank: The bank confirms or declines the transaction, and the Payment Gateway notifies both the website and the customer.
• Complete the transaction: If the transaction is successful, the order is confirmed, and the customer is notified of the result.

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3. Why International Selling Brands Can’t Do Without a Payment Gateway

• Enhancing Transaction Security & Supporting Multiple Payment Methods

Payment Gateways protect customer financial information through encryption and two-step authentication, reducing the risk of data theft. This is particularly crucial for international selling brands, such as on Amazon or similar platforms, which must ensure high security to build customer trust.
With a Payment Gateway, brands can integrate various payment methods such as credit cards, e-wallets, and bank transfers. This attracts more international customers as each market has its preferred payment methods. Providers of payment solutions can enable a webstore to accept over 100+ international payment methods, allowing brands to reach customers from multiple countries easily.

• Seamless Website Integration & Efficient Transaction Management

Payment gateways like LianLian Global integrate smoothly with popular website platforms like Shopify, WooCommerce, and ShopLazza, helping businesses save costs and time in setting up payment systems.

Additionally, Payment Gateways provide tools to monitor and manage transactions, making it easier for businesses to handle issues such as refunds or disputes. This increases transparency and minimizes unwanted complications in international sales.

4. How to Choose a Payment Gateway for Your Business

When selecting a Payment Gateway for your business, especially when selling internationally, several important factors need careful consideration to ensure operational efficiency and cost optimization. Here are key factors to review:

• Transaction Fees:

Transaction fees are one of the most crucial factors. Payment Gateway providers usually charge per transaction or as a percentage of the total order value. Carefully compare these fees between providers to find the solution that fits your business model. Some Payment Gateways may also require fixed monthly fees, so businesses must consider long-term costs.

• Multi-currency and Multi-language Support:

For international sellers, supporting multiple currencies and languages is essential. This makes it easier for customers to pay in the currency and language they are familiar with, improving the shopping experience.

A good Payment Gateway will provide real-time currency conversion, helping businesses avoid exchange rate risks. For example, LianLian Global supports transactions in various currencies from USD, EUR to Asian currencies like CNY, making it easier for businesses to manage international revenue without needing multiple bank accounts.

• Security Features:

Security is critical, especially as cybercrime continues to rise. A secure Payment Gateway should have features like SSL encryption, two-factor authentication (2FA), and international security standards like PCI-DSS to protect both customer and business data from theft.

• Easy Integration with E-commerce Platforms:

A Payment Gateway must integrate easily with popular e-commerce platforms like Shopify, WooCommerce, Magento, or any Order Management System (OMS) your business uses. This not only saves time but also helps businesses reduce system development costs.

• Customer Support and Problem Resolution:

Fast and efficient customer support is essential when businesses face payment issues or need help with matters like refunds. Therefore, choosing a Payment Gateway that offers 24/7 support with multi-language assistance is a must for businesses.

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5. LianLian Global’s Acquiring Se‌rvice

LianLian Global is one of the largest cross-border Payment Gateways in the world, offering comprehensive payment solutions for international sellers. With the ability to support over 100+ payment methods and easy integration into e-commerce platforms, LianLian helps brands selling internationally manage their cash flow efficiently and expand into global markets.
One of LianLian Global’s greatest advantages is its highly competitive transaction fees. Compared to traditional payment services, LianLian Global provides an optimal cost-saving solution for small and medium-sized businesses, particularly when selling on international e-commerce platforms. Low transaction fees help businesses maximize profit and expand operations without worrying about extra costs from international transactions.
A standout feature of LianLian Global is the dedicated 24/7 Account Manager team available across all regions of Vietnam. This gives sellers a significant advantage, enabling them to get in touch and receive immediate assistance whenever any issues arise regarding international transactions or payment processing.

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6. Conclusion

Choosing and integrating the right Payment Gateway is key to helping international selling brands operate safely and efficiently, without any hurdles in managing transactions. LianLian Global offers an optimal solution for Vietnamese businesses to easily conquer international markets, ensuring all transactions are completed safely and quickly.

CONTACT US: for detailed advice on LianLian Global’s payment solutions when expanding your international business.