Potential Markets on Amazon for Vietnamese Sellers

Selling on Amazon is offering a huge opportunity for Vietnamese sellers to reach global customers. Among them, North America and Europe are two strongly developed e-commerce markets, with high shopping demand and sustainable growth potential. Several Vietnamese sellers have successfully exploited these markets and generated impressive revenue. However, choosing the right market is a key factor to succeed when selling on Amazon. LianLian Global will help you discover the most potential international markets that sellers should not miss.

1. US Market

Strengths:

Strong and stable economy: The US has the largest economy in the world, with outstanding scale and growth rate, which promote strong consumer demand.

Amazon leads the way: Amazon accounts for 28% of all US e-commerce sales, making it the top online sales channel for sellers.

Diverse population and high income: With a population of 328 million people and high income, the US market provides a huge number of potential customers.

Why You Should Join:

Diverse market: America has a diversity of product needs, from fashion to home appliances and technology.

Buying potential: 75% of middle-class households use Amazon Prime services and buy heavily on this platform.

2. Canadian Market

Strengths:

A developed economy: Canada has a strong and stable economy with a high level of e-commerce growth.

Consumer habits similar to the US: The Canadian market shares many similarities with the US, especially in consumer behavior and product demand.

Why You Should Join:

Easy market entry: Setting up a store on Amazon Canada is relatively simple due to the shared language and market similarities with the US.

Preference for natural products: Canadian consumers favor organic and eco-friendly products, creating opportunities for sellers to offer sustainable and environmentally friendly goods.

3. UK Market

Strengths:

Developed economy: The UK has one of the largest economies in Europe, with very high e-commerce spending.

High e-commerce penetration: With an 87% penetration rate, the UK e-commerce market continues to grow strongly.

Why You Should Join:

Large consumption potential: Fashion products, household appliances, and electronics have a large consumer market in the UK.

Buying potential: British consumers spend highly on online products, especially on Amazon.

4. French Market

Strengths:

A stable and growing economy: France is the second-largest economy in Europe, with high consumer spending and a rapidly expanding e-commerce sector.

Amazon’s strong presence: As one of the leading e-commerce platforms in France, Amazon holds a significant share of the online retail market.

Why You Should Join:

Diverse product demand: French consumers have a strong appetite for a wide range of products, from fashion and beauty to electronics and home goods.

Amazon as a popular shopping channel: Between 2022 and 2024, online traffic to the platform has grown significantly, reaching nearly 36.8 million unique users in the first quarter of 2024.

5. Conclusion

Each international market offers unique advantages that Vietnamese sellers can leverage when selling on Amazon. The US and UK are among the most developed and high-potential markets on Amazon, boasting strong purchasing power and a vast customer base. However, these benefits come with intense competition, requiring sellers to have a well-defined strategy and a solid competitive edge. Meanwhile, Canada and France present promising opportunities with similar consumer habits but lower competition levels.

To succeed in these global markets, LianLian Global supports Vietnamese sellers with fast and convenient Amazon payment solutions, helping you expand your business with ease and efficiency.

CONTACT LIANLIAN GLOBAL to get expert support in expanding your Amazon business and receiving payments seamlessly!