How to Sell on TikTok Shop US for Vietnamese Sellers? | Detailed Guide from LianLian Global

Step 1: Understand TikTok Shop US 

TikTok Shop is a great platform for businesses to sell products and build their brand effectively. TikTok Shop US currently requires sellers to have a legal registration in the US. However, you can overcome this barrier by partnering with intermediaries or registering a business in the US.

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Step 2: Understand the Target Customers and Potential Products on TikTok Shop US 

Understanding your target customers and selecting suitable products on TikTok Shop US is a crucial step for business success. By analyzing market trends, consumer shopping behavior, and popular content on TikTok, you can easily choose the right products. Using TikTok's analytics tools and monitoring hashtags, you can identify popular items such as fashion, beauty, or household products. Ensuring that your products align with the lifestyle and preferences of American consumers will help boost your sales.

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Step 3: Source Products and Operations 

Selling on TikTok Shop US is similar to other online platforms, where having quality products is key to success. After understanding your customer base and identifying potential products, the next step is to source the products and manage their operations. Having a good product source at a reasonable price is like finding a guiding star for your business.

There are different business models on TikTok Shop US, such as:

• Dropshipping: A business model where the seller does not need to store or manage inventory. Instead, you collaborate with reputable suppliers or manufacturers to sell products directly to customers through TikTok Shop.
• Print on Demand (POD): This is an e-commerce model that allows you to print designs on a variety of products like t-shirts, mugs, keychains, etc., and sell them to customers through a third-party Print on Demand fulfillment service.
• Exporting B2C from Vietnam: For sellers who are manufacturers or brand owners in Vietnam, exporting products directly to the US for B2C sales can be done by using the logistics services of companies that offer storage and shipping within the US.

When you receive orders, ensure you partner with a logistics or fulfillment provider that can process orders quickly to deliver to customers as fast as possible. TikTok Shop offers integrated customer support, but you should always be ready to respond to inquiries to enhance the customer experience.

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Step 4: Establish a Company in the US 

To establish a company in the US, Vietnamese sellers need to prepare various documents and follow specific procedures both in Vietnam and the US, including:

• Documents in Vietnam:some text
  • Company charter, shareholder list, and information about the founding members, along with business licenses.
  • Business registration and other legal documents such as passports.
  • Proof that the company has been operating profitably and has no previous legal violations.
  • Proof of business operations in Vietnam.
  • Legal personal documents.
  • Documents verifying legitimate and effective business operations, issued by reputable authorities.
  • Application for establishing a business in the US.
• Documents and procedures in the US:some text
  • Each state in the US has different requirements for establishing a company.
  • Investors can choose between establishing a new company, a branch, or an office, depending on their goals and needs.
  • For industries such as healthcare, insurance, and law, additional registration with regulatory agencies is required.
  • After establishing the company, register with the tax authorities and open a bank account.
  • Register the business in the US to obtain a tax ID and other legal information. For detailed procedures, please refer to the relevant sources.

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Step 5: Register for TikTok Shop US 

Access the TikTok Shop Seller Center and register an account using your US business information. Provide documents such as business registration certificates, bank account information, and proof of your business address in the US.

After completing the registration, it may take 1-2 days for TikTok to review your account. Once approved, you can proceed to set up your TikTok store.

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Step 6: Payment Solutions with LianLian Global 

Managing cash flow is a significant challenge when selling cross-border. With LianLian Global's payment solutions, you can easily receive payments from TikTok Shop US into your wallet and withdraw them to your bank in Vietnam. LianLian Global provides secure and convenient payment solutions, ensuring that cash flow is processed quickly and efficiently, helping to optimize your business without cross-border payment issues.

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Step 7: Marketing and Sales Optimization

1. SEO Optimization on TikTok Shop: Use keywords in product descriptions and videos to increase visibility.
2. Running TikTok Ads: Take advantage of TikTok Ads to promote products and reach target customers in the US. Some ad formats include:some text
   • In-feed Ads: Your content will appear in the "For You" feed, similar to other videos.
   • Collection Ads: Your content appears in the "For You" feed with a link to your product list in TikTok Shop.
   • Brand Takeover Ads: Your content takes over the screen when users open TikTok, appearing for a few seconds.
   • TopView Ads: Your content appears at the top of the "For You" feed when users open TikTok.
   • Branded Hashtag Ads: Your content appears at the top of the Explore page, promoting your branded hashtag challenge.
   • Branded Effects Ads: TikTok allows users to apply filters customized to your brand.

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Step 8: Comply with Fees and Tax Regulations 

Some fees and taxes that may apply include:

• TikTok Shop Fees:some text
  • Transaction fees: A percentage taken by TikTok Shop for each successful sale.
  • Service fees: Includes fees related to payment processing, refunds, and other platform services.
• Taxes:some text
  • Sales tax: This is a common tax on most goods and services sold in the US, with rates varying by state.
  • Income tax: If revenue reaches a certain level, you may be required to pay personal or corporate income taxes.
  • Import tax (if applicable): If you import goods from Vietnam to the US for sale, import taxes may apply.
  • Other taxes: Depending on your business type and location, you may be required to pay additional taxes such as business tax, property tax, etc.

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Step 9: Optimize and Scale Up 

Monitor your sales performance and use TikTok's analytics tools to identify which products perform best, allowing you to refine your strategy. Once successful in the US, you can expand into other markets like the UK and EU through TikTok Shop.

>> Contact LianLian Global today to get support in growing your global business!