What Is Etsy? A Step-by-Step Guide to Creating a Shop on Etsy for Vietnamese Sellers

I. What is Etsy?

Etsy is a global ecommerce marketplace where independent artists, makers, and collectors can sell their handmade, vintage, or custom items. On Etsy, you’ll find everything from jewelry, clothing, and art to home decor, collectibles, and craft supplies.

What sets Etsy apart from platforms like Amazon or Walmart is that every item is made, curated, or selected by the seller themselves. These small business owners manage their own shops - creating products, handling orders, and connecting directly with customers.

Etsy serves as the platform that brings it all together, helping creators showcase their work to a worldwide audience. As of 2024, Etsy had over 9 million active sellers, forming one of the largest online communities for creative entrepreneurs.

II. Why Is Etsy a Good Place to Sell?

Etsy is a great starting point for creatives and small business owners who want to share their work with the world. Here is why:

1. Easy to Use: No need to be tech-savvy, Etsy guides you through setting up your shop, listing products, managing orders, and talking with customers.
2. Low Startup Costs: Opening a shop costs very little, just $0.20 to list a product. No big upfront investment needed, which makes it perfect for hobbyists, students, or anyone testing a new idea.
3. Huge Customer Base: With millions of shoppers already browsing Etsy for unique, handmade, or vintage items, you don’t have to worry about building an audience from scratch.
4. Helpful Marketing Tools: From Etsy Ads and Offsite Ads to social media links and coupon codes, Etsy gives you simple ways to promote your shop and attract more buyers, even if you’ve never done marketing before.

III. How to Create a Shop on Etsy (Step-By-Step Guide)

Here’s your simple roadmap to opening your own Etsy shop, from scratch.

1. ‍Create an Etsy Account

First, head over to Etsy.com/sell and click “Get started.”

• Sign in or register for a new Etsy account.

• Add a profile picture and a short bio to introduce yourself to the Etsy community.

Note: You must use a desktop browser to complete the initial shop setup. After that, you can manage your store via the Etsy Seller app.

2. ‍ Set Your Shop Preferences

You’ll be asked to define:

• Shop Language: The default language for your product listings.
• Country: Your current location.
• Currency: The one you'll use to price your products.

3. ‍ Choose Your Shop Name

Pick a shop name that reflects your style and is easy to remember.

Requirements:

• 4–20 characters
• No spaces or special characters
• No profanity
• Must be unique (not in use or trademarked)

IV. Set Up Your Payment With LianLian Global’s Receiving Account

To receive payments from your Etsy sales, you need to connect a valid bank account. However, Etsy does not support direct deposits to local banks in Vietnam. To receive payouts, sellers must provide bank account details based in countries where Etsy Payments is supported, usually in the U.S., Europe, or other approved regions. The simple workaround is to use a LianLian Global’s Receiving Account.

With LianLian Global, you can open multi‑currency receiving accounts that function like local bank accounts in the US/EU. You then use those details inside Etsy to receive your sales payouts and withdraw the fund easily from the virtual receiving account to your local bank in Vietnam.

What you get with LianLian Global:

• Local-looking bank details in major markets so Etsy can pay you
• Competitive exchange rates & transparent fees
• 24/7 Vietnamese support and a compliant, secure setup
• A single dashboard to track payouts, currencies, and withdrawals

V. Final Thoughts

Opening an Etsy shop is one of the most beginner-friendly ways to enter the world of eCommerce. With a simple setup process, access to millions of buyers, and built-in seller support, Etsy makes launching your creative business feel possible, even if you’ve never sold online before.

And for Vietnamese sellers, LianLian Global provides cross-border payments solutions that are fast, easy, and secure, helping local sellers overcome international payment barriers, get paid globally, and grow confidently.

👉 CONTACT US NOW to get support with your Etsy store and global payment setup!