Step-by-Step Guide to Registering an Amazon Seller Account – Simple and Easy

Amazon, the world's leading e-commerce platform, offers global business opportunities for sellers. Currently, nearly 2 million small and medium-sized enterprises (SMEs) are operating on this platform, serving over 300 million customers worldwide.

To seize the opportunity of selling on Amazon, the first and most crucial step is to successfully register a seller account. In this article, LianLian Global will guide you through the entire Amazon seller account registration process, ensuring you have all the necessary documents and complete the setup quickly and efficiently.

1. Documents Required Before Registration

Before creating an account, you need to prepare identity verification documents as required by Amazon:

1.1 First Identity Verification Documents (SIV)

Personal Identification Documents (Passport/National ID Card/Citizen ID/Driver's License)

The information must match the Amazon account.

• Requirements:
  At least two types of identification documents are required.The passport must have a signature and remain valid.The National ID Card/Citizen ID/Driver’s License must be scanned or photographed clearly, including both front and back sides.
• Bank Statement (For business or individual account registration)
  • Requirements:
    Must include at least two consecutive transactions.Issued within the last 180 days.The name on the statement must match the Amazon account.The statement must clearly display the name and address of the business or individual.

LianLian Global supports businesses in generating valid bank statements, making it easier to meet Amazon’s account verification requirements.

• Receiving Account (For individuals/businesses receiving payments from Amazon)
  • Requirements:
    The business/seller name and address must match the information on the Amazon account.

Solutions such as LianLian Global’s receiving account allow sellers to receive payments from Amazon without having to open a local bank account. Advantages of using LianLian Global for receiving payments:

✅ Free Amazon payout support for sellers.

✅ Virtual bank accounts provided by Citibank and Deutsche Bank.

✅ Supports payments in 10 major currencies from global payout sources, including: USD, AUD, CAD, EUR, GBP, HKD, IDR, PLN, PHP, SGD.

• International Payment Card (Credit or Debit Card)
  Requirements:

The card must support international payments.

Issued by VISA/Mastercard/AMEX.

For this case, sellers should prioritize using LianLian Global’s Virtual Credit Card (VCC) service for outstanding benefits:

✅ Widely accepted by a large number of merchants worldwide.

✅ Enjoy minimal fees while maximizing purchasing power.

✅ Ensures end-to-end encrypted transactions.

✅ Customize spending limits for each card to align with financial goals.

✅ Turn your expenses into savings with LianLian Global’s special offers and cashback programs.

1.2 Second Identity Verification Documents (SPR)

• Business License (For business accounts)
  Requirements:
  A clear scan or photo of both front and back sides.
• Utility Bills (Electricity/Water/Internet)
  • Requirements:
    Issued within the last 90 days.Scanned or photographed, including all pages.If there is an electronic version, the PDF file must be downloaded.Phone bills are not accepted.If the address on the utility bill does not match the Amazon account, a rental contract must be provided.

2. Detailed Amazon Account Registration Process

After preparing all necessary documents, follow these steps to register an Amazon account:

2.1. Registering an Account

Step 1: Access the Registration Page

Access to Sell.amazon.vn.

Click on the “Register” button to start the registration process.

Step 2: Enter Registration Information

On the registration interface, you need to complete your personal information:

Your name: Enter your full name.

Email: Enter the email address you want to use for account registration.

Password: Enter a password (at least 6 characters).

Password again: Re-enter the password to confirm.

Click "Next" to proceed with the registration process.

Step 3: Check your inbox for the OTP and enter it in the "Enter OTP" field on Seller Central to verify.

Step 4: Set Up Language

2.2 First Identity Verification (SIV)

After completing the account registration, you will proceed with the First Identity Verification (SIV), which consists of the following three tasks:

Step 1: Provide Seller Information

Business Information

Seller Information

Payment Information

Store Information

Step 2: Submit Verification Documents

Identity Documents: You must submit one of the following three documents: Passport, National ID Card, Driver’s License.

Supporting Documents: You must submit one of the following two documents: Bank Statement, Card Statement.

Step 3: Check Application Status

Case of Additional Document Requests

Case of Rejected Application

Case of Approved Application

2.3 Facial Verification

After successfully uploading your documents, you will need to complete facial verification. Choose one of the verification methods displayed on the screen:

Option 1: Take a Facial Photo

Use your device’s camera to take a photo of your face and identity document. Amazon will compare them to complete the verification process.

Option 2: Record a Facial Video

Use your device’s camera to capture a video of your face along with the physical copy of the submitted document. Amazon will record the session and verify your identity.

Option 3: Video Call Interview

Step 1: Select the language you are comfortable with for the video call. You may choose Vietnamese to be assisted by a Vietnamese-speaking specialist within Vietnam’s time zone.

Step 2: Join an instant interview based on the waiting time displayed on the screen or schedule an appointment at a suitable time. The interview may take place within 2-7 business days.

2.4 Address Verification via Postcard OTP

This is not a mandatory verification step for all sellers. If required, Amazon will send you a Postcard OTP via postal mail to the business address you previously provided. You must enter this OTP code to verify your address on Seller Central.

Regularly check your phone for notifications from the delivery service.

Enter the OTP code immediately upon receiving it. The OTP is only valid for 10 days.

3. Complete Account Information

3.1 Log in to Seller Central and Set Up Two-Step Verification

Step 1: Set up a phone number to receive OTP via SMS.

Step 2: Configure a backup authentication method using an Authenticator App.

Step 3: Download the Authenticator App on your phone.

Step 4: Open the app, add an account, and scan the QR code displayed in Step 2.

3.2 Second Identity Verification (SPR)

This verification step is not mandatory for all sellers. You may need to submit additional documents and required materials if requested by Seller Performance Review (SPR).

3.3 Tax Information Interview

You must provide the following tax information. If this step is not completed, customers will not be able to find your listed products.

What is your tax classification? (Chọn loại thuế?). Select one of the two appropriate classifications: “Individual” or “Business”.

Note: "Individual" includes sole proprietors, private businesses or single-member limited liability companies (LLCs).

4. LianLian Global Supports Sellers in Receiving Amazon Revenue for Free

After completing the account setup process, optimizing the payment receiving process is a crucial factor in effectively managing cash flow and maximizing profits. LianLian Global provides a secure, fast, and cost-effective cross-border payment solution, making it easier for you to receive revenue from Amazon.

You can link your LianLian Global account to receive payments from Amazon in just three simple steps, ensuring secure transactions that comply with international standards.

Conclusion

Registering an Amazon seller account requires thorough preparation of documents and strict adherence to the verification process. Once the account is approved, sellers should quickly set up their storefront, configure payment methods, and optimize their product listings to start selling effectively. This is a critical phase in establishing a strong foundation, allowing businesses to reach millions of global customers and maximize their revenue on Amazon.

Accompanying Vietnamese sellers, LianLian Global offers a secure and convenient Amazon payment solution, helping you expand your business and enhance operational efficiency.

CONTACT US NOW to get assistance in setting up an Amazon payment account quickly and efficiently!